Examples of marketing automation using CRM Send a thank you when a customer makes a purchase. Make upsells or cross-sells to a customer if they buy a particular product. Offer a birthday card with a promotional code. Send a discount to a customer who hasn't made a purchase recently. Here are 5 successful examples of customer relationship management that may inspire you to use CRM in your business.
It reduces customer service-related expenses by 25% and evaluates and resolves 82% of customer-related issues through online self-service. Microsoft Dynamic 365 is a highly collaborative cloud-based CRM software that can help your sales team be more efficient in an increasingly complex environment. Microsoft Dynamics 365 now combines CRM (Microsoft Dynamics CRM) and ERP. And, today, this software offers a wide range of features including marketing, customer service (after-sales service), field services (field uses), project management automation, and more.
Find out everything you need to know about HubSpot and our products Listen to the world's most downloaded B2B sales podcast Learn about the latest business trends from leading experts with HubSpot Academy All of HubSpot's marketing, sales CRM, customer service, CMS and operations software on a single platform. Check the prices HubSpot is a CRM platform, which means it tracks customer relationships and facilitates marketing, sales and service processes. HubSpot is ideal for any growing company (whether small, medium or business) and for any team (for example, marketing, sales, customer service, operations or senior executives). HubSpot is a single source of reliable information when it comes to managing customer relationships and, thanks to an exceptionally simple user experience (UX), you can spend more time with your customers and less time managing software and activities handbooks.
And speaking of your customers, they're an important part of what sets HubSpot apart from other CRMs in the market. HubSpot centers everything you do around your customers and the customer experience. As a result, you can grow better and also help your customers grow better. HubSpot synchronizes every interaction that occurs between you and a contact with the chronology of that contact.
This creates a single source of reliable information for each member of your team, from the sales department to marketing, to service and operations. Not to mention, you'll save time in the process, as HubSpot will enter, sync, and update your contact details for you, without having to enter them manually. Salesflare is a CRM platform for B2B sales, as it's specifically designed to track and organize your B2B operations. Salesflare was built from the ground up to track everything automatically.
Your CRM automatically creates contacts and enriches them with additional details, such as email signatures, complete customer schedules, and encourages you to follow up. If you are dedicated to B2B sales, it can be difficult to keep track of all the potential customers in your portfolio in an organized way. Sometimes potential customers go unnoticed, you may forget details, or you may follow up too late and lose momentum. That's exactly what a B2B sales CRM platform like Salesflare is designed for.
It makes it very easy to keep track of your potential customers, so you don't have to miss any details or lose revenue. Salesflare is also a great tool for sales managers who want to keep an eye on what their team is doing and train them accordingly. EngageBay helps small businesses manage customer relationships and sales processes effectively. It provides a wide range of functions, such as contact management, sales automation, lead capture, and marketing automation.
Companies also use EngageBay to manage their sales and marketing efforts. The software provides users with tools for creating and tracking leads, as well as for keeping track of sales opportunities. EngageBay also helps companies measure their marketing campaigns to see what's working and what's not, so they can adjust their strategies accordingly. Overall, EngageBay is a great CRM for businesses of all sizes.
It is easy to use and also has a fairly affordable price. In today's world, it's critical to have a complete view of the customer journey, from start to finish. By taking advantage of data from multiple channels, companies can begin to understand their customers at a deeper level. That's what EngageBay's unified CRM does.
The comprehensive platform connects all the tools and obtains their data from the CRM, allowing teams to work together with information in real time. The 360-degree view is based on each customer's source, scores and calls, and provides a complete picture to the business owner or sales manager. This helps sales teams discover new opportunities, close deals and predict what customer preferences might be. Microsoft Dynamics is a CRM and enterprise resource planning (ERP) software designed to improve sales and marketing productivity.
CRM collects social information, provides cloud-based campaign management and offers business intelligence. Choose to have your CRM delivered in the cloud, hosted, or on-premises. Microsoft Dynamics offers applications so you can manage your customer relationships through a mobile device, as well as to integrate and synchronize social media data with your CRM. A CRM has the power to provide a 360-degree view of your customers, and Microsoft Dynamics is no exception.
The CRM's real-time customer data platform provides information based on artificial intelligence (AI) that tells you how to acquire potential and valuable customers, who your audience members are, what they need, how you can delight them and much more. Salesforce's CRM, Customer360, brings together customer data plus sales, service, marketing, commerce, IT, and analytics in one location for quick access, shareable information, and easy collaboration. The CRM is capable of managing leads and contacts, managing sales opportunities, establishing workflow rules, automating and customizable reports and dashboards. It can also be accessed through a mobile application.
Salesforce offers a number of applications, such as Einstein's AI, that make it easy to achieve your unique goals. The tool also includes employee experience features to simplify work collaboration and increase motivation. Like many CRM options, Salesforce automates repetitive and time-consuming tasks. Einstein's artificial intelligence feature uses artificial intelligence to provide your team with data on all previous interactions with customers.
This allows you to interact more thoughtfully and improve relationships with your customers. It also increases productivity by providing your team with the information they need, such as intelligent case classification and next actions. Zoho's gamification feature keeps your representatives motivated and focused on quotas, while the integration with Google Ads aligns your sales and marketing teams by bringing to light your company's advertising expenses and sales revenue. Finally, use Zoho to provide omnichannel support to customers and prospects via phone, email, live chat, social media, or in person.
Zoho allows you to offer an omnichannel customer experience to your contacts, which means you can help your audience via email, live chat, social media, or an in-person meeting—all without having you have to get out of the CRM. All data obtained through these interactions will be automatically saved in the CRM. Enter all your emails into the CRM and send messages directly from the tool. Your email conversation history will be updated and saved after each correspondence.
The same goes for your phone calls, receive and receive sales and support calls from Zoho, so that all conversations are recorded and you never have to leave the tool. You can also organize meetings and direct presentations from the CRM. BigContacts simplifies customer relationship management with its easy-to-use design and intuitive interface. The CRM tool is a reliable way for companies to be aware of all customer data and interactions.
Provides a 360° view of contact details, including previous touches, social media profiles, notes, files and upcoming activities. The tool improves team collaboration, provides practical business information, and helps increase organizational productivity. ActiveCampaign is a customer experience automation and CRM platform with a series of work tasks and functions that you can automate, such as email, segmentation, and personalization (on social media, email, live chat, SMS, and more). There are more than 300 integrations, such as Shopify, Facebook, and WordPress, that you can use to adapt the CRM to your specific needs.
One thing Coca-Cola is known for is its incredibly fast response time. This is because the company uses CRM to promote collaboration and deal with all kinds of customer issues as quickly and efficiently as possible. By using a state-of-the-art CRM, each and every member of the Coca-Cola team can identify these issues, closely monitor customer behavior, and social media for personalized offers and promotions. Sendinblue's sales CRM helps you better manage your sales pipeline.
This CRM software is designed to be intuitive for small businesses, with an easy interface to use. The Sendinblue sales CRM is FREE for all Sendinblue users. This makes it a great CRM for small businesses that you can choose without burdening your budget. Pipedrive focuses on monitoring your active transactions at every stage of the process.
Pipedrive is a system designed by sellers, for sellers. They offer a wide range of benefits. However, their sales-oriented functions may not be suitable for all small businesses. Freshsales CRM is positioned as a sales force automation solution.
The goal of Freshsales CRM is to shorten your sales cycle. This can be a great goal for many types of companies. However, some customers appreciate a degree of personalization that can't exist in a faster sales cycle. If your customer base prefers a faster sales cycle, Freshsales may be a good option.
Hubspot's CRM helps business growth and keeps all your departments connected. With Hubspot Sales CRM, you can access a wide range of tools designed for your entire team. However, if you have a small business, Hubspot's advanced tools may not be necessary. If you're looking for a CRM solution that's part of a larger business tool, Sendinblue Sales CRM may be the best option for you.
Sendinblue's affordable all-in-one platform can support all your marketing and sales efforts.
